Social responsibility and public value at CBC/Radio-Canada
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A Partnership with the Government of Alberta
Message from Hubert T. Lacroix, President and CEO
In pursuit of our mission to express Canadian culture and enrich the democratic life of this country, we strive to be a socially minded organization in everything that we do — from our programming and community activities, which provide public value; to our social, environmental and business practices, which benefit the planet; to our employee-related activities, which enable our people to do their best to serve Canadians.
To illustrate the impact that we bring to the communities we serve, we’ve created a dedicated website, called Citizenship: Inside and Out, to present a sampling of our public value stories. In keeping with our environmental efforts, this publication is electronic only.
I invite you to take a look at another side of CBC/Radio-Canada. Let us know what you think. We’d love to hear your reactions and your ideas for extending our public value.
Hubert T. Lacroix, President and CEO