Social responsibility and public value at CBC/Radio-Canada
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A Wildly Popular Show with Enormous Economic Spin-offs
Message from Hubert T. Lacroix, President and CEO
In pursuit of our mission to express Canadian culture and enrich the democratic life of this country, we strive to be a socially minded organization in everything that we do — from our programming and community activities, which provide public value; to our social, environmental and business practices, which benefit the planet; to our employee-related activities, which enable our people to do their best to serve Canadians.
To illustrate the impact that we bring to the communities we serve, we’ve created a dedicated website, called Citizenship: Inside and Out, to present a sampling of our public value stories. In keeping with our environmental efforts, this publication is electronic only.
I invite you to take a look at another side of CBC/Radio-Canada. Let us know what you think. We’d love to hear your reactions and your ideas for extending our public value.
Hubert T. Lacroix, President and CEO