Nordicity’s Analysis of Government Support for Public Broadcasting and Other Culture in Canada

April 2011

CBC/Radio-Canada is at a significant point in its history. Dramatic shifts in the broadcasting landscape are redefining the marketplace in which we work. Technology, business models, consumer consumption trends and preferences are all converging to test the current strategies and operations of the major players in the broadcasting and media world.

CBC/Radio-Canada is rising to the challenge. On February 1, 2011, we unveiled 2015: Everyone, Every way, our strategy to deepen our relationship with Canadians nationally, regionally and digitally. For 75 years, CBC/Radio-Canada has expressed culture and enriched democratic life in this country. Over the next five, our goal is to be recognised as the leader in doing both.

With our plan in place, we’re ready for the future and are pushing forward. To understand the context in which we operate, in comparison with other public broadcasters on the international scene, we commissioned an update to Analysis of Government Support for Public Broadcasting and Other Culture in Canada, a study first conducted for CBC/Radio-Canada by Nordicity in 2006 and updated in 2009.

International Comparison of Public Funding for Public Broadcasters

According to Nordicity, among the 18 major Western countries included in their analysis, Canada stands to benefit the most from public broadcasting. Canada’s need is the greatest. At the same time, the per capita comparison demonstrates that at just $34 1, Canada had the third-lowest level of public funding for its national public broadcaster in 2009 among those countries in the study, which was 60 per cent less than the $87 average. And Canada’s level of funding was about one-fifth of the level of the leading country in terms of public funding, Norway, where the public broadcaster, NRK, received the equivalent of $164 per capita in 2009.

To read the whole study, click here.

1Note: At the time of the Nordicity study, the per capita figure for funding Canada’s national public broadcaster was $34.00. Taking into account the federal government’s March 2012 reductions to CBC/Radio-Canada’s budget, in the context of the government’s Deficit Reduction Action Plan (DRAP), our per capita funding will decline over the next three years from $34.00 per Canadian per year to $28.60 per Canadian per year for public broadcasting.

Deloitte’s study on The Economic Impact of CBC/Radio-Canada

June 2011

CBC/Radio-Canada’s new strategy, 2015: Everyone, Every way, seeks to deepen our relationship with Canadians and to engage them in an ongoing dialogue about the future of the national public broadcaster.

With our mandate at the heart of everything that we do, and the need to be accountable for what we do and how we do it, we need to understand to what extent our impact extends beyond the broadcasts and services that we provide. For this reason, we commissioned Deloitte and Touche LLP to carry out research and report to us.

Deloitte discovered that our parliamentary appropriation is a force for good: it gives Canadians more than just high-quality Canadian content in our national, regional and digital spaces — it also substantially boosts Canada’s economy by supporting thousands of jobs and businesses, many of which are in the private sector.

In fact, Deloitte found that every dollar that Canadians invest in public broadcasting creates almost four dollars in economic value.

To read the whole study, click here.