Montreal’s north and south shores have witnessed a major population boom in recent years. Nearly two million people now live in these suburbs, and growth shows no signs of slowing down. Off-Island residents want to experience their communities to the fullest, understand local issues and have a personalized relationship with the news that matters to them.
To respond to this audience’s expectations, in November 2011, Radio-Canada launched two innovative, interactive websites — Radio-Canada.ca/Rive-Sud and Radio-Canada.ca/Rive-Nord. These spaces allow residents to stay informed and exchange opinions on a wide range of topics affecting their daily lives – from transportation and the environment, to the arts, education and much more.
The websites also reflect the dynamic nature of the communities they serve, their content being supplied by four roving reporters equipped with light, portable production gear. This approach promotes considerable freedom and flexibility, as well as efficiency and economy. Residents themselves play a key role on the sites by reacting to stories and contributing information.
The launch of these two new microsites is directly aligned with the objectives of CBC/Radio-Canada’s five-year strategic plan, 2015: Everyone, Every way, as the Corporation seeks to expand its regional presence and accelerate its investment in digital platforms.